The BID has put together a What’s On printed guide and map to Waterloo. Following the success of the What’s On e-bulletin, the Waterloo magazine will be produced on a quarterly basis, and feature seasonal articles promoting the area, as well as an events listing and special promotions and offers for employees, residents and visitors at local businesses. The Guide will be combined with a walking map, the back of which will feature the full business listing. The aim of combining a What’s On guide and the walking map is to enable visitors to easily locate businesses featured in the magazine on the map and help them to discover the area. The second edition is due to be distributed at the end of January 2010.