The business: Soho Gyms, Waterloo, 11-15 Brad Street, London, SE1 8TG, 020 7261 9798 waterloo@sohogyms.com

The manager: Lisa Orford

When did Soho Gyms open in Waterloo? “We opened on January 16 in 2006. Soho Gyms started in Covent Garden in 1994, and we now have six gyms in London.”

Why did you choose Brad Street? “The railway arch we are based in is gorgeous. We have all natural light here, and it’s really airy.”

Describe the business? “We are a friendly gym which provides affordable urban fitness in an upbeat and fun environment.”

How many people do you employ? “We typically have between 15-20 staff working out of this gym at any one time.”

How many members do you have? “We have just over 1,600 members in Waterloo, but there are never any queues for our equipment because we have so much of it.”

What sets you apart from other gyms? “We are famous for our exercise classes. We were one of the first gyms in London to start Zumba classes and we recently had Glee and Spartacus themed workouts.”

Anything else? “We have regular DJ nights. We find it gives people extra motivation for their workout.”

Why do you members like Soho Gyms? “We run a range of perks for members which include discounts at a range of businesses. We are always looking for businesses who could provide discounts to our members.”

What’s next for Soho Gyms? “We want to do something for the Olympics and get more involved with Waterloo businesses.”

++ Soho Gyms is currently offering all employees based within the Waterloo Quarter area three days of free membership. Call the number above for more information.